#Overview
Developed a direct-to-consumer promotion platform where local businesses can publish offers and customers can discover timely deals by category.
#The Challenge
Local businesses needed a simpler, more predictable way to launch promotions without bidding wars, subscriptions, or marketplace commissions.
#The Solution
Built campaign creation, city-level targeting, scheduling, visual banner controls, analytics, business portal flows, and scalable deal discovery.
#Key Features
- ▹Merchant campaign builder
- ▹City-level targeting
- ▹30-day promotion campaigns
- ▹Analytics dashboard
- ▹Promotion artwork controls
- ▹Consumer deal discovery
- ▹Business portal support
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Zaid understood the promotion business logic quickly and turned it into clean React workflows, merchant campaign tools, analytics screens, and a scalable customer discovery experience.
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Elena Rostova
Senior Product Manager
